Catalogue - page 188

Affiche du document The Economics of Networks and Digital Platforms

The Economics of Networks and Digital Platforms

Henrique Schneider

1h13min30

  • Economie
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98 pages. Temps de lecture estimé 1h13min.
Step into the future of business with this essential guide to the digital economy, where network effects and data-driven strategies are rewriting the rules of success for industry leaders.This textbook comprehensively explores network economics, focusing on digital platforms and ecosystems. It delves into the fundamental principles of network effects, where the value of a service increases as more people use it, and examines various pricing models essential in network-based businesses. Governance is another critical aspect, emphasizing the importance of establishing trust and reliable management practices within digital platforms. By the end of this book, you'll feel confident in your understanding of these complex topics.The book highlights the pivotal role of data in the network economy and keeps you abreast of the latest trends in the network and platform economy. It showcases how these trends, such as the increasing influence of data and network effects, are shaping the future and significantly influencing the present landscape. Key examples include industry giants like Google, Amazon, Facebook, Uber, and Airbnb, which are at the forefront of leveraging network effects and data to dominate their respective markets. This book lets you feel informed and ready to navigate these trends.Designed for students and professionals alike, this textbook combines theoretical foundations with practical insights, making it a valuable resource for understanding the dynamic world of digital platforms. Whether you're studying economics, business, or technology, this book provides the knowledge and tools needed to navigate and succeed in the evolving digital economy.
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Affiche du document Designing Service Processes to Unlock Value

Designing Service Processes to Unlock Value

Joy M. Field

1h29min15

  • Gestion et management
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119 pages. Temps de lecture estimé 1h29min.
The service process design landscape is rapidly evolving, with technology-enabled innovations allowing the service provider to create a more personalized service experience and customers to take a more active role in the service process.Designing Service Processes to Unlock Value was written to help you understand the opportunities (and challenges) for value creation in this dynamic environment. You will learn about approaches for designing all types of service processes, as well as the unique challenges of designing knowledge-intensive services. And because service performance outcomes are dependent on the knowledge, skills, and abilities—that is, capabilities of both service providers and customers, the book concludes with strategies for unlocking these capabilities to further boost value co-creation.This edition was being revised when artificial intelligence (AI) and generative AI (e.g., ChatGPT) was being embedded in more and more service processes ranging from knowledge-intensive professional services to transactional services we engage with every day.Much like the COVID-19 global pandemic, AI and other developing technologies such as robots, extended reality, digital twins, Internet of Things, and other smart technologies, will continue to have profound impacts on how services are designed, delivered, and experienced by service providers and customers, as well as the communities and world in which we live.This edition includes new and updated examples of technology-enabled innovations that provide unprecedented flexibility in service process design and continue to transform how service providers and customers co-produce services. At the same time, you will see how these and other service innovations can have important—and sometimes surprising—impacts on the benefit and cost trade-offs and synergies that determine value co-creation.
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Affiche du document Nice Guys Finish Last And Other Workplace Lies

Nice Guys Finish Last And Other Workplace Lies

John Ruffa

1h24min00

  • Efficacité professionnelle
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112 pages. Temps de lecture estimé 1h24min.
Nice Guys Finish Last and Other Workplace Lies: Successfully Navigating the Modern Workplace serves as an essential resource for today’s worker. It directly identifies and exposes the lies, half-truths and misperceptions that cause havoc and disruption in the workplace, offering time-tested principles addressing workplace challenges and facilitating workplace success and advancement.Today’s modern workplace can be an extremely challenging place. Virtually everyone has a story about an impossible boss, a difficult coworker, a challenging deadline, a toxic work environment, a lack of resources, an annoying new policy- leaving today’s worker in serious need of trusted advice to navigate the daily challenges they face.Unfortunately, much of the advice circulating in today’s workplace is misleading and untrue, full of rarely challenged and generally accepted principles and “truths” that are actually false. Regrettably, well-meaning people often adopt these lies, myths, and misrepresentations and too often suffer the consequences of the poor advice that they convey.Nice Guys Finish Last and Other Workplace Lies: Successfully Navigating the Modern Workplace meets this urgent need by serving as an essential resource for today’s worker. It directly identifies and exposes the lies, half-truths and misperceptions that cause havoc and disruption in the workplace, offering time-tested principles addressing workplace challenges and facilitating workplace success and advancement.Written by an experienced NASA engineer with a long career of practical, hands-on experience leading technical teams on complex spaceflight missions, this book leverages years of experience to clearly identify the lies and mistruths prevalent in today’s workforce. Armed with a wealth of examples from his own challenging workplace experiences, each chapter identifies common workplace falsehoods and highlights key principles vital for workplace success.Written in a straightforward, entertaining, and easy to digest manner, Nice Guys Finish Last and Other Workplace Lies dispels commonly accepted workplace myths and provides the reader with the benefits of a lifetime of practical workplace experiences without having to experience the “school of hard knocks” themselves.
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Affiche du document Quantum Cybersecurity Program Management

Quantum Cybersecurity Program Management

Gregory J. Skulmoski

1h38min15

  • Informatique
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131 pages. Temps de lecture estimé 1h38min.
Quantum technology interest is accelerating for two key reasons: first, quantum technologies promise transformative capabilities. Indeed, quantum computing is seen as a strategic necessity by the world’s leading economies. Second, experts unanimously agree that a cryptographically-relevant quantum computer will have the capability to break classical encryption that keeps our data and transactions private. Thus, organizations are challenged to protect their most sensitive information data and systems before a cryptographically-relevant quantum computer is accessible to hackers despite already over-burdened cybersecurity teams.Quantum Cybersecurity Program Management by Dr Greg Skulmoski and Dr Ashkan Memari is part of a series of books: Shields Up: Cybersecurity Project Management outlines a risk-based approach to cybersecurity project management including technology and process improvement projects. Cybersecurity Training: A Pathway to Readiness outlines best practices in training and instructional design to upskill the organization’s people. Quantum Cybersecurity builds upon Shields Up (technology and process) and Cybersecurity Training (people) to provide a program approach to deliver the diversity of quantum projects and initiatives organizations encounter.The authors of Quantum Cybersecurity bring together best practices found in standards and frameworks in a risk-based approach to implementing a quantum program of projects. Tailored for quantum champions, IT security architects, business leaders, project managers, digital leadership, and board members, Quantum Cybersecurity offers actionable guidance. Urgent and early adopters will find a practical guide for a quick start to their quantum projects.
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Affiche du document Doing Business in Germany

Doing Business in Germany

Andra Riemhofer

1h08min15

  • Création d'entreprise
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91 pages. Temps de lecture estimé 1h08min.
Unlock the secrets of German business success with this essential guide for global executives and aspiring international business leaders.Andra Riemhofer, a renowned business development consultant and lecturer, delivers a powerful roadmap for navigating the intricacies of German business culture.In this groundbreaking book, you’ll discover:Why seemingly minor cultural differences can make or break multimillion-dollar deals.How to decode the German decision-making process and use it to your advantage.Strategies for turning potential cultural clashes into opportunities for growth.Unlike theoretical textbooks, Doing Business in Germany offers vivid anecdotes and practical insights that bring German business culture to life. Riemhofer’s unique blend of strategic acumen and cross-cultural expertise provides readers with actionable intelligence for success in the German market.From virtual meetings to high-stakes negotiations, this book equips you with the tools to:Navigate trade shows and face-to-face meetings with confidence.Secure contracts by aligning with German business values.Build lasting relationships with German partners, clients, and colleagues.This indispensable guide is a must-read for C-suite executives expanding into German markets, MBA students specializing in international business, and any professional seeking to gain a competitive edge in Europe’s largest economy.Don’t let cultural misunderstandings cost you time, money, and opportunities—arm yourself with the knowledge to thrive in the German business landscape.
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Affiche du document AI in the Boardroom

AI in the Boardroom

Tom Petro

1h43min30

  • Informatique
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138 pages. Temps de lecture estimé 1h43min.
Why Every Corporate Leader Needs This Book to Master AI GovernanceAI is reshaping industries faster than most leadership teams can adapt. Companies with strong digital and AI capabilities are outperforming peers by two to six times in Total Shareholder Return. The gap is widening as leaders compound their advantages, making it increasingly difficult for others to keep pace. Without proper governance, directors expose their organizations to costly failures. AI in the Boardroom equips leaders with the frameworks and tools to harness AI’s potential responsibly, drive innovation, and avoid costly missteps.This book provides:An essential guide to the twelve foundational AI techniques with real-world commercial applications that board members need to understand.Insight into why most companies are not AI-ready due to immature data governance, along with actionable strategies to close this critical gap.A comprehensive AI governance framework that addresses AI-specific risks, which often fall outside the scope of traditional ERM frameworks.Real-world use cases to inspire how AI can drive innovation and competitive advantage, showcasing the art of the possible for your organization.This is a must-read for directors, C-suite executives, and governance leaders committed to unlocking AI’s potential. Lead your organization with confidence, leveraging AI for growth while ensuring a solid governance foundation.
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Affiche du document Scaling Generative AI

Scaling Generative AI

Amit Prabhu

2h06min00

  • Gestion et management
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168 pages. Temps de lecture estimé 2h06min.
This book contains the operational readiness framework, providing step-by-step guidance to enterprises to prepare themselves for the scaled adoption of generative AI. Different enterprises have reacted differently to the generative AI hype. The real value of generative AI lies in the scaled adoption. Only 10 percent of the enterprises have been able to scale. A staggering 90 percent of them are lagging. This has caused a “huge gap” between the scaling and lagging firms. Closing this huge gap is a daunting task.To bridge this gap, enterprises must be operationally ready in the following four areas:CustomerTechnologyDataPeopleThis book contains the operational readiness framework, providing step-by-step guidance to enterprises to prepare themselves for the scaled adoption of generative AI.Although the framework is primarily for the executives, leaders, managers, consultants, strategists, and transformation drivers at the lagging firms, the scaling firms can use it to assess their current operational readiness levels and mitigate the prevailing gaps. It can also provide useful insights to the entrepreneurs in the generative AI value chain to develop unique solutions. Additionally, it can help technology and management students to align themselves better to embrace new challenges of the corporate world they will soon enter.The success of this book lies in how effectively the readers apply the framework at their workplace. This book is not just about information…it’s all about transformation!
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Affiche du document Start-Ups DECLASSIFIED

Start-Ups DECLASSIFIED

Stephen J. Andriole

1h28min30

  • Création d'entreprise
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118 pages. Temps de lecture estimé 1h28min.
This book is about increasing the probability of success–a playbook for entrepreneurs.You’re an entrepreneur and should already be thinking about how to get rich – filthy rich – before you write one line of code or define the service you plan to offer. If you die, you die. But you should not die without dreaming about a house in the Hamptons and a private jet. This is why you never sleep.Start-Ups DECLASSIFIED can help. It’s a must read because it describes the real start-up process based on actual cases – not “theories” about how to create, grow or exit start-ups. The book offers lessons learned for every step of the start-up process ranging from ideation to fundraising to scaling to exiting – as well as a real description of how the sometimes-audacious cast of characters actually behaves. Every lesson is grounded in experience. It’s a practical book full of insider analyses, observations and lessons from start-up cases where the author was “in the room.”This book describes the real start-up process – not the one described by pundits or the uninitiated – followed by the steps necessary to cut through the articles, books and TED talks about how to “do” start-ups. Start-Ups DECLASSIFIED is a playbook for entrepreneurs.Start-Ups DECLASSIFIED says the quiet things out loud. The book is about increasing the probability of success. It leapfrogs the nonsense that permeates startup myths and movies. If you’re a serious entrepreneur, you will love this book.
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Affiche du document Transformative Strategic Thinking

Transformative Strategic Thinking

Eva Panetti

1h21min45

  • Gestion et management
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109 pages. Temps de lecture estimé 1h22min.
In an era marked by rapid innovation and disruptive technologies like AI, unforeseen global challenges like the recent pandemic, and pressing sustainability challenges, businesses' survival and success hinge on their ability to transform continuously.The success stories of industry giants like Amazon, Uber, and Airbnb reveal a crucial insight: Thriving in today's market isn't just about innovative products or cutting-edge technology—it's about pioneering business models.This book introduces the Transformative Strategic Thinking (TST) toolkit, a creative thinking methodology designed for businesses eager to embrace change and explore new business model scenarios. The TST toolkit combines analytical tools for evaluating current business models with five transformational practices for experimenting with new ones.Concluding with real-life success stories of three entrepreneurs who navigated disruptive innovations and black swan events through the TST approach, this book provides a hands-on perspective on transforming business models. Different from traditional strategy literature, this book doesn't offer off-the-shelf formulas but empowers you to think creatively. With step-by-step guidance, visual collaboration tools, real-world case examples, exercises, and design tips, you will learn to dissect your current business model, identify areas for improvement, and foster a creative approach to developing new models.Targeted at forward-thinking managers, daring entrepreneurs, aspiring business leaders, and ambitious startup founders, the TST toolkit equips them to challenge conventional business models and design innovative ones. It is equally valuable for students and enthusiasts of business design, design thinking, and entrepreneurship.
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Affiche du document Confronting the Bull Shark

Confronting the Bull Shark

Edward Barr

1h13min30

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98 pages. Temps de lecture estimé 1h13min.
Every organization will experience a crisis. Some will be mild; others will be severe. All will experience the unexpected. Few will experience the TOTALLY UNEXPECTED NEGATIVE EVENTS–the BULL SHARK events. These events can only be dreamed of – in a nightmare. They arise out of some deep part of an organization that believes it has things under control, much as Bull Sharks arise out of completely unexpected freshwater river to thrash and kill its prey.Too many organizations never plan for any kind of crisis. They don’t identify their vulnerabilities, typically obvious ones. A Bull Shark event is different, it’s insidious. It lies deep beneath the surface, defying imagination and totally unexpected, causing chaos and havoc, threatening the life of the organization that it attacks.However, even a Bull Shark event can be imagined. But it takes a commitment to freeing people’s imaginations and then planning for these totally unlikely events. This handbook offers the insights that will help organizations go beyond the obvious to the events that make no sense when they happen and disrupt organizations to the core, the Bull Shark events. It does this with examples of Bull Shark events, techniques to unearth your potential Bull Sharks, and techniques to deal with them when they arise. Read this book so you will know how to handle even the worst crises.
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Affiche du document Have You Ever Had a Boss That . . .

Have You Ever Had a Boss That . . .

Eric Charran

1h42min00

  • Efficacité professionnelle
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136 pages. Temps de lecture estimé 1h42min.
Have You Ever Had a Boss That…?Succeeding in a Dysfunctional WorkplaceEric Charran, a veteran technology executive with over 25 years of leadership experience at some of the world’s largest organizations—including 18 years at Microsoft—has worked under every kind of boss imaginable. From transformational leaders to those who thrive in chaos, he has seen firsthand how leadership dynamics shape workplace culture, employee engagement, and career progression.In Have You Ever Had a Boss That…?, Charran offers a compelling, research-backed guide for professionals at all career stages, from early-career employees to senior executives, providing actionable strategies to not just survive—but excel in dysfunctional workplaces.Through real-world case studies, psychological insights, and practical frameworks, Charran introduces nine distinct boss archetypes, each representing a different form of unhelpful or toxic leadership. From The Firefighter, who creates emergencies just to put them out, to The Attack Sub, who operates in secrecy to undermine colleagues, these archetypes explain why so many professionals struggle with ineffective managers—and how to turn these challenges into career-building opportunities.Workplace dysfunction can drain productivity, stall careers, and create daily stress, but professionals who understand leadership behaviors and adapt strategically can navigate even the most challenging environments. Drawing from his extensive experience leading high-impact teams, Charran reveals how to “manage up,” influence from any position, and take control of your career path—even when working for a difficult boss.This book is an essential resource for anyone who has ever felt stuck in a frustrating workplace, struggled under poor leadership, or wondered how to turn dysfunction into success.You may not be able to choose your boss, but you can choose how to thrive, grow, and take control of your success—no matter the workplace challenges you face.
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Affiche du document Sustaining High Performance in Business

Sustaining High Performance in Business

Jeffrey S. Harrison

59min15

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79 pages. Temps de lecture estimé 59min.
This book provides a concise yet complete guide for strategic management.Managers face a difficult challenge in successfully guiding their firms so that they sustain high financial performance, while also being sensitive to the environment, taking good care of their employees and customers, being fair with their suppliers, and giving back to the communities in which operate. While many books have been written that focus on one business topic or another as the key to achieving sustainable success in business, it is the efficiency and effectiveness of a firm’s entire value creating system that determines its long-term performance.In this book, systems theory is used as an integrative mechanism to combine the best ideas about sustaining high performance from the fields of economics, the resource-based perspective, and stakeholder theory. Tools are provided for conducting in-depth, detailed analyses of each part of a firm’s value creation system and its contribution to the total stakeholder value created by the firm. The book then describes how to use this information to create winning strategies that lead to the creation of additional stakeholder value and high long-term financial performance. In addition, detailed implementation tools are provided to ensure that strategies are carried out successfully. This book provides a concise yet complete guide for strategic management.
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Affiche du document AI Marketing

AI Marketing

Eliane Karsaklian

1h58min30

  • Marketing et communication
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158 pages. Temps de lecture estimé 1h58min.
This book demonstrates how brands use AI to entice customers and discusses the use of AI as a competitive advantage for marketers.Did you know that investors at Wall Street wait for the Groundhog Day’s forecast to make their financial decisions? Did you know that your favorite influencer is not a real person? Did you know that your smartphone works like a magic wand? Don’t you feel cursed without it? You will know all about it in this book.Consumers just like you are looking for an effortless life and technology is making it possible with self-driving and self-parking cars, smart houses, beds automatically adjusting to one’s sleeping needs, and robot vacuuming homes all without human intervention while we share our personal QRCodes.Brands bring you magical solutions: Mr Clean Magic Eraser, L’Oreal Magic Roots, and you can customize your life by magically creating your own world with the metaverse and the products you want with a 3D printer. Technology and magic enclose mysteries that we cannot assess; we see the input and the output, but no one knows exactly what happens within the process.Extensively documented with publications and empirical research, this book demonstrates how brands use AI to entice customers. It also discusses the use of AI as a competitive advantage for marketers and its deployment around the world.Whether you are curious and confused about technology or a marketer without IT background expected to incorporate AI in your marketing strategies, this book is for you so put some magic in your life!
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Affiche du document Successful Self-Leadership

Successful Self-Leadership

Baker Tim

1h57min00

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156 pages. Temps de lecture estimé 1h57min.
Great leaders all share a common secret: they prioritize personal development.Successful Self-Leadership: An Inside-Out Approach in Seven Steps is not your typical leadership guide. Its seven diagnostic tools for each practice make it unique, providing practical and immediately applicable resources. This book incorporates the latest research to help you unlock your potential and prepare for the journey of self-leadership, ensuring you are well-equipped to apply the knowledge in your daily life.Dr. Tim Baker shares his unique Self-Leadership Development Framework, which consists of seven personal leadership practices, including The Inner and Outer Game, which separates the good from the great leaders.At its core, the book focuses on the concept of self-awareness, first taught by Socrates and foundational to genuine leadership. It introduces seven unique practices essential for today’s leaders, equipping you with the tools to tap into your inner potential.The book emphasizes that deep self-awareness, the journey of genuinely understanding oneself, is not a one-time destination but a continuous, engaging process that leaders should commit to. This understanding is crucial to personal and leadership success, and the book will guide you in staying engaged and committed to this process.Successful Self-Leadership: An Inside-Out Approach in Seven Steps promisesgreater self-awarenessmore confidencesuperior focus anddynamic interpersonal skills.Begin your path to greatness today—because the best investment you can make is in yourself. Your journey starts now!
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Affiche du document Cracking the Data Code

Cracking the Data Code

Richard C. Robinson

1h15min00

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100 pages. Temps de lecture estimé 1h15min.
Why do we continue to struggle with data? With all the powerful tools we have in processing power, data tools, and computer programming, we still search for some elusive truth to pervasive problems. AI hallucinates, 'good data' that we started with is suddenly unintelligible, systems that should talk to each other seamlessly continually experience errors and need correction.What we fail to incorporate into our data world is the fact that data is language and has entwined in that language its own code that does not get captured in databases, APIs, LLMs and the systems we use day in and day out. So, how can we crack this data code?By stepping back, we can incorporate the tools that already exist in applied linguistics used to crack the human language code into our approaches in how we tackle the data code challenge. Just because we call it data doesn’t mean that it doesn’t suffer from bias or the need for context. But by recognizing these linguistic challenges, and infusing that inside the data, we can create data code that can be cracked, data that tells us its biases, context, and purpose, and for who that data is actually useful to, and for whom it is not.If you are interested in data, and why understanding language and jargon can help you crack the data code, this book is for you. If you’ve had a data challenge and have struggled to find a way to understand it, the practical foundational principles inside can help you frame your problem in a different way. And in doing so, help you crack the data code.
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